Our agency experts ranked the leading nonprofit digital marketing agencies that can help your organization build robust promotional methods to attract philanthropists and raise funds. Browse our handpicked list based on client reviews, portfolio, rates and more to find the right partner for your project.
Nonprofit digital marketing agencies are firms that provide marketing services for nonprofit organizations.Â
According to Twilio’s State of Nonprofit Digital Engagement Report 2022, digital communications are key to improving program outcomes. This explains why 7 out of 10 nonprofits are expected to increase their investment in digital communications technology.Â
One evidence is the increase of number of fundraising emails sent to supporters of environmental nonprofits. NPOs in Canada, United States and United Kingdon sent 27 fundraising emails per subscriber per year.Â
This, together with other digital marketing tactics for nonprofits, made charitable giving grew to 5.1% in 2020 alone.
A nonprofit digital marketing agency can help your organization achieve the following:Â
That said, here are some specializations that a nonprofit digital marketing firm can do for you:Â
Your nonprofit marketing campaigns can reach a new level with the help of automation. You partner agency may use software to streamline your organization's operations.Â
From planning to the implementation of your marketing strategies, automation solutions can help take care of the following:Â
Nonprofit digital marketing companies can also provide Google search engine optimization to improve your organization’s online visibility. It can be through producing search engine-optimized content and having a well-structure website. Â
Some online marketing companies can do a full-scale SEO service while some specializes in one of these SEO components:Â
One of the effective ways to interact with your program participants and benefactors is through social media marketing.Â
With the help of social media, you can do the following for your nonprofit:Â
Some of the social media services that nonprofit digital marketing agency can help you with are as follows:Â
Customized and detail-oriented content marketing services are offered by many nonprofit digital marketing companies. The techniques they employ can help inspire volunteerism, drive donations, or reach more beneficiaries.Â
Some of the content marketing services you can expect from an agency that provides online marketing for nonprofits are:Â
The three main goals that a nonprofit digital marketing agency is aiming for when implementing email marketing campaigns are:Â
It is vital that your partner agency understands these email marketing goals and knows how they can help you achieve it.Â
Aside from producing an engaging email copy, they can help you design come up with a responsive email design. Another thing they can do is implement customer relationship management (CRM) system to streamline your partnership and membership processes.Â
Here are five reasons you should hire an agency that do digital marketing for nonprofits:Â
Making a nonprofit organization stand out can be one of the most difficult marketing goals to achieve. This explains why digital advertising spending by nonprofit organizations in Canada, US and UK increased by 19% in 2021.Â
To have an impact, an organization's messaging must be concise and targeted to the right market segment.Â
A nonprofit digital marketing agency can help you maintain a top-of-mind status among program participants, volunteers and members, and benefactors.Â
You can get the expert assistance from your partner agency in creating a thorough and robust digital marketing plan.Â
Creating a successful digital marketing campaign means having a social media strategy that gives results across desktops and mobile devices. Your nonprofit organization must appear in the search results when someone searches for the cause or information your team is addressing. Â
This is essential for attracting prospects in today's Internet-driven world, and for your organization, it brings the following:Â
Utilizing high-quality content to your advantage is of great importance, together with excellent tools for keeping donors informed, volunteers engaged, and participants updates. Your partner agency can assist your organization in developing engaging and compelling content.Â
The assistance of a specialized and experienced nonprofit digital marketing agency is essential for determining where to concentrate your efforts on what works when it comes to your marketing strategy. A firm can direct an organization to the ideal combination of services for achieving its objectives through research, analysis, and market data.Â
The price of digital marketing for nonprofits is influenced by the complexity of the project and the following:Â
Nonprofit digital marketing companies bill between $80 and $200 per hour. You would pay about $2,000 per month for a basic service if the marketing project required 20 hours per month at a rate of $100 per hour.Â
Organizations most frequently spend between $500 and $50,000 a month on digital marketing. However, more ambitious organizations invest between $10,000 and $20,000 a month on marketing.Â
Working with a nonprofit digital marketing agency can assist you in creating promotional strategies that is specific to your organization. Â
Depending on your needs, the right team will have the resources, industry expertise, and deep marketing knowledge to assist you in reaching your marketing goals. Â
Learn more about the various factors to take into account when choosing your future business partner by reading on.Â
One of the most crucial factors to take into account when choosing a nonprofit digital marketing agency is your organization’s objectives. Some NPOs want to attract members and supporters, while some wants to attract program participants. Â
Ask yourself what are your focus is and how do you want to promote organization’s online presence. These inquiries will assist in defining your marketing objectives and key performance indicators (KPIs).Â
‍The long-term growth of your nonprofit organization depends on the strategic allocation of all your money for your marketing strategy. Depending on your budget, you can run a multi-channel campaign or focus on just one platform (i.e., SEO, social media marketing, or customer relationship management).Â
Any decent online marketing agencies for nonprofit should know how to maximize your budget.Â
You should start by looking at their portfolio related to online marketing for nonprofits. You can check out past projects on their website to get a better idea of the services they offer and how they add value to their previous clients. Â
You should review the case studies and customer testimonials sections of the website. Additionally, their portfolio should demonstrate their skills in various facets of digital marketing, such as:Â
It's crucial to know the services that a nonprofit digital marketing agency offers before choosing. If you want to reach more audience through organic online traffic a firm that specializes in SEO services would likely be a better fit than a business whose main focus is email marketing.Â
Additionally, make sure the company not only offers the service you're looking for, but also exhibits expertise in that field.Â
When wondering how to choose the best partner agency for your nonprofit, reviews and testimonials are helpful tools.Â
There are many third-party review places that are a great place to start, and you can also lean on the DesignRush agency directory where clients leave their comments and reviews. These reviews are easy to find and can give insight into the experience of working with a certain agency. Â
When it comes to finding the matching services for online marketing for nonprofits, take into account the following questions when hiring your team:Â
Firms for digital marketing for nonprofits carefully identifies, assess, and analyze how you can achieve your organization’s marketing goals. This includes:Â
Remember to check our agency directory with manually selected companies that can provide solutions for your nonprofit organization.Â
Best of luck!