Black Propeller

Redefining the agency experience
3465 Box Hill Corporate Center Dr, Suite 100, Bel Air, Maryland 21009, United States
https://blackpropeller.com/ppc-agency

Black Propeller Overview

Number of Employees
Under 49
Minimal Budget
$1,000 - $10,000
Average Hourly Rate
Inquire
Year Founded
2012

With exceptional PPC advertising solutions, Black Propeller empowers businesses to dominate their markets and achieve outstanding results. Since our establishment in 2012, we have experienced remarkable growth, now managing over $100,000,000 in annual ad spend across various paid search and paid social channels. Our services include Facebook Ads, Google Ads, Amazon Ads, and eCommerce PPC.

Our dedicated team is committed to delivering the outcomes you desire, ensuring that once you partner with us, you won't need to seek services from other agencies again.

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Advertising Expertise
Advertising Expertise
  • B2B
  • B2C
  • DTC
Digital Marketing Expertise
Digital Marketing Expertise
  • Amazon
  • Digital Advertising
  • Lead Generation
  • Marketing Consulting
  • Marketing Strategy
  • SEM
Media Buying Expertise
Media Buying Expertise
  • Media Planning
PPC Expertise
PPC Expertise
  • Amazon
  • Bing
  • Google Ads
  • YouTube
SEO Expertise
SEO Expertise
  • B2B SEO
  • Link Building
  • Local Optimization
  • On-Page Optimization
  • SEO Consulting
  • Technical SEO
Social Media Expertise
Social Media Expertise
  • B2B Social Media Marketing
  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest Marketing
  • Snapchat
  • TikTok
  • Twitter

Industries

  • Automotive
  • Dental
  • eCommerce

Client Types

  • Small Businesses
  • Medium Businesses
  • Enterprise / Corporate

Black Propeller Portfolio

Black Propeller - Leading Microscope Retailer Increases ROAS By 140%
Digital Marketing
Leading Microscope Retailer Increases ROAS By 140%
Black Propeller - Ecommerce Retailer Grows Sales By 500% With A 1200% ROAS
Digital Marketing
Ecommerce Retailer Grows Sales By 500% With A 1200% ROAS
Black Propeller - Mortgage Lender Sees 10x Increase In Leads Within First 30 Days
Digital Marketing
Mortgage Lender Sees 10x Increase In Leads Within First 30 Days
Black Propeller - Criminal Defense Law Firm Scales Campaigns To All-Time Highs
Digital Marketing
Criminal Defense Law Firm Scales Campaigns To All-Time Highs

Black Propeller Reviews


Reviews from Google Maps and DesignRush are available on this profile.
All reviews
  • All reviews
  • Google reviews
  • DesignRush reviews
We initially had a good experience with this vendor. However, after our ad manager transitioned to a new company, service quality declined significantly, and cost per conversion increased dramatically. We ultimately decided to suspend our account. Despite investing over $360,000 in ads over the past 12 months, management made no effort to understand our concerns or retain us. This was a disappointing end to the partnership, and I cannot recommend this company. "
Alicia Brouillard's Review Sourced from Google
Black Propeller delivers outstanding PPC services. I've partnered with Dalton for 2 years now, and he has transformed our ad campaigns, consistently delivering exceptional ROI and reducing our cost-per-acquisition by 40%.His expertise with Google Ads, Meta Platforms, and emerging PPC channels, along with his strategic implementation of automation and AI-driven bidding, has kept us ahead of our competition.Most importantly, he's always responsive when we need adjustments and relentless in optimizing campaigns to ensure our advertising budget generates maximum results. Cannot recommend them enough! "
Vaidik Sirsate's Review Sourced from Google
Working with Jessica at Black Propeller has been an outstanding experience! They completely transformed our PPC campaigns across Google Ads and Meta platforms. They also enhanced our landing pages to improve quality scores and ensure our ads directed potential customers to optimized conversion points. Their team identified and resolved tracking issues in our accounts, implementing proper attribution models that gave us much clearer insights into campaign performance. Their data-driven approach combined with creative ad copy significantly boosted our click-through and conversion rates. I would definitely partner with Jessica and the Black Propeller team again for any future digital advertising needs! "
Shreshtha Bansal's Review Sourced from Google
I am yet to come across an agency as dedicated to client success as Black Propeller. From my very first interaction with them, they have consistently surpassed every expectation I had for a digital advertising partner. Michael, thank you so much for guiding me and your refreshing transparency when recommending strategy adjustments and finding creative ways to maximize our limited budget, and your exceptional responsiveness. I could not have launched my small business with such strong initial results without Black Propeller's expertise. ABSOLUTELY OUTSTANDING in the digital advertising space! "
akshaya kumar's Review Sourced from Google
I own a specialty home services company, and after burning through cash with two other agencies who promised the world and delivered nothing, I was skeptical going into another PPC engagement. But Black Propeller has completely changed the game for us.From day one, their team impressed me. The account manager assigned to us actually listened like really took the time to understand our business, our customers, and our pain points. They didn’t throw us into some cookie-cutter campaign. They built everything custom, and it showed. Within the first 30 days, our cost per lead dropped by almost 40%. The quality of leads coming in has been significantly better fewer tire-kickers, more serious inquiries. And for the first time, we can track where our budget is going and what it’s getting us. Their reporting is clean, consistent, and they always explain what’s working and what they’re adjusting.I’ve run a business for 12 years. I know how rare it is to find a marketing partner who’s not just trying to upsell you constantly or drown you in fluff. Black Propeller has been all substance. Transparent, proactive, and results-driven.If you’re running paid search or thinking about it, talk to them. Best PPC experience I’ve had, hands down. "
casle's Review Sourced from Google
Really appreciative of the work this agency has done. Nicholas and Bill were a true pleasure. Very nice to have the opportunity to work with professionals. "
Project Name: Digital Marketing Services
Project Type:
Digital Marketing
Company size:
-
Industry:
-
We are in a very competitive industry (luxury appliance repair in South Florida) and we rely heavily on Google for new business. We hired Black Propeller to help us get an edge on the competition and they have helped us tremendously with both PPC and SEO. "
Project Name: PPC and SEO Services
Project Type:
SEO
Company size:
-
Industry:
-
It was a good decision to choose Black Propeller for our digital marketing needs. They were responsive and recommended good options for our investment to work well for our growing company. "
Project Name: Digital Marketing
Project Type:
Digital Marketing
Company size:
Under 49
Industry:
Insurance
Thanks to the efforts of the Black Propeller team, the company increased its traffic to the site and generated more leads, resulting in more enrollments. The company is most impressed by the team's professionalism, especially their communication, which is their strong suit. (Verified via email) "
Project Name: PPC Campaign for Pre-School
Project Type:
PPC
Company size:
Under 49
Industry:
Primary/Secondary Education
Our experience with the quality of Black Propeller's service and support has been tremendous. Their team is creative, passionate, and extremely customer-focused. There are rarely any issues, but in those isolated case[s], they attack the problem honestly and quickly. They provide services for all aspects of digital marketing and have transformed the way our company reaches clients. Black Propellers' personal approach is a refreshing reminder that the best vendors strive to also be partners. "
Project Name: PPC and SEO Marketing
Project Type:
PPC
Company size:
50 - 99
Industry:
Construction

DesignRush
Agency Profile Review

Comprehensive analysis done by DesignRush Agency Experts.

What is Black Propeller Best For

  • Comprehensive digital marketing solutions, specializing in Advertising, PPC, SEO, and Social Media Marketing
  • Expertise in sectors such as Automotive, Dental, and eCommerce
  • Serves a diverse portfolio of clients, including Fast Pace Health, Next Day Floors, Optex, and Valet Living

Strengths Assessment/Agency Pros

  • Responsive and customer-focused service
  • Creative and passionate team
  • Strong problem-solving capabilities for isolated issues
  • Comprehensive digital marketing services
  • Transformative impact on client outreach
  • Personalized approach promoting vendor-partner relationship

Portfolio

Expertise

Digital marketing, PPC management, SEO optimization, and campaign analytics.

Industries

Ecommerce, education, legal services, and financial services.

Breakdown

  • 100% - Digital Marketing

Results

  • Achieved a 500% sales increase with a 1200% ROAS for an ecommerce retailer.
  • Increased ROAS by 140% for a microscope retailer within 90 days.
  • Generated a 10x increase in leads for a mortgage lender in the first month.

Clientele

Clientele Review

The agency primarily serves a diverse clientele that includes a significant proportion of startups, alongside established organizations in various sectors including healthcare and property management.

Client Types

  • 33% – Small Businesses
  • 33% – Medium Businesses
  • 33% – Enterprise/Corporate

Notable Clients

  • Fast Pace Health
  • Next Day Floors
  • Optex
  • Valet Living

Why Hire Them

  • Recognized for exceptional performance in PPC advertising, managing over $100,000,000 in annual ad spend since 2012.
  • Leadership includes founders and directors with extensive experience in digital advertising and marketing strategies across various platforms.
  • Specialized expertise in PPC, SEO, and social media marketing, ensuring comprehensive digital marketing solutions for diverse industries.

Black Propeller Team Bios

Founder & CEO
John Thornton
Founder & CEO
A creative marketing professional who is over a decade in business, specializing in digital advertising solutions for small businesses, start-ups, Fortune 500's and everything in between.Aside from having a great personality, he has tremendous devotion and smashes milestones for breakfast.
Account Director
Annie Yeager
Account Director
Annie is an Account Director who has all the information about the entire process of strategies across multiple channels including Google, Bing, Facebook, Instagram,etc. She manages a team of Account Managers, Paid Media Managers & Paid Media Specialists. There's no "I don't know" with Annie.
Account Director
Brendan McKernan
Account Director
Brendan takes on any and all challenges with a positive attitude and delivers at a very high standard. He is also known for doing a great job going outside of his expertise of PPC to learn other channels and the breadth of knowledge is a true asset for the teams he is associated with.

Black Propeller Clients

Optex
Next Day Floors
Fast Pace Health
Valet Living