Whipsaw

We Define, Design and Create Innovative Products, Experiences, and Brands for the Future.

55 Mississippi St, San Francisco, California 94107, United States

https://www.whipsaw.com

Whipsaw Overview

Number of Employees: Under 49

Minimal Budget: Inquire

Average Hourly Rate: Inquire

Year Founded: 1999

Located in the San Francisco, Whipsaw is a product design and brand consultancy based in San Francisco. We take products from first insight to first customer, working across strategy, industrial design, digital experience, brand identity, packaging, and market launch with one integrated team.

We work with two kinds of clients. Funded startups ready to build and launch their first commercial product. And established companies evolving an existing product, entering a new market, or building a new sub-brand. Whether the engagement is physical product only, physical and brand, or the entire journey from concept to campaign, we scope to what's actually needed.
Our capabilities are organized around four areas: Physical (industrial design, human factors, CMF, prototyping, design engineering, and DFM), Digital (UX/UI, human-machine interaction design, connected product platforms, and design systems), Brand (strategy, positioning, naming, identity design, visual brand language, and guidelines), and Growth & Market Activation (go-to-market strategy, website design and development, 3D product visualization, launch campaigns, and ongoing managed services including social, paid media, SEO, and analytics).

What sets us apart is how these capabilities connect. We practice product-led branding: the physical product's form, materials, and character shape the brand identity, not the other way around. The result is products and brands that feel cohesive across every touchpoint, from the object in your hand to the app on your phone to the box it came in.

With 350+ global client partners, 1,000+ products designed, and 325+ design awards, Whipsaw has been delivering work that defines markets and elevates experiences for decades.