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Flying Honey
- Packaging designed by Andres Guerrero
- 112
Standout features:
- A super minimal label layout
- Spreadable "wings" on a label
- A great play on the brand's name
Flying Honey (Abeeja) is a small honey producer from Murcia, Spain, whose product has a distinctive citrusy taste thanks to the unique climate and natural conditions of their estate. The delightfully whimsical package design for this brand is the work of Andres Guerrero.
The name of the brand sparked an original thought in the minds of the agency's designers who wanted to create a flying jar of honey - quite (or at least almost) literally!Â
Through a simple cut on the label's sides, the packaging can spread its wings, displaying the characteristic silhouette of a bee — even the short, stubby jar aids to that purpose. The economical solution takes advantage of the client's available resources to the fullest and allows the product to stand out visibly from the rest.
The packaging itself, minus the wings, is spectacularly simple: an all-yellow label with black, lowercase serif fonts for the brand and producer's name. Of course, the yellow/black combo is another homage to bees.Â
Even without the wings unfolded, the jar can easily stand against all the others on a retail shelf. Once the consumer buys, they can have all the fun with it by gently peeling the wings so they spread out while the jar is kept in their pantries.
- Packaging designed by Andres Guerrero
- 112
- Industries:Food & Beverage Health & Wellness