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![Grink Website Design](https://media.designrush.com/inspiration_images/643959/conversions/Grink-Website-Design-(1)-desktop.jpg)
Grink’s Web Design Is an Immersive Journey Through Bold Flavors and Youthful Aesthetics
Slavda company's Grink brand introduces two new flavors through its interactive website design: Orange and Bubble Gum. This playful website, created by Dviga, offers a unique and engaging experience that highlights the vibrancy of these flavors.
Visitors are greeted by the “Grink” wordmark in bold blue, set against a backdrop of wavy, concentrated circles. This prominent visual effectively captures attention. As users scroll, the background rotates, yet the “I” in the wordmark remains static on the screen. This creates a dynamic and engaging effect that encourages users to scroll vertically to discover more.
Surrounding the anchored letter are bottles of Grink's existing flavors, with randomly placed letters from the company logo, adding a playful touch. Then, a convenient sticky navigation button is placed on the bottom of the screen, allowing for quick jumps between sections. This element serves as a guidepost, showcasing what viewers can expect if they continue scrolling.
![Grink Website Parallax Scrolling](https://media.designrush.com/inspiration_images/643954/conversions/Grink_Website_Parallax_Scrolling_62c14fd2a7e9-desktop.jpg)
The Website Design Enhances User Engagement by Incorporating Dynamic Scrolling Gestures
The parallax scrolling enhances user engagement through interactive animations in each of the site's sections. This approach can often be seen in the works of the best web design agencies to maximize user engagement, fixating user attention on the content.
Upon scrolling to the Orange section, the letter "I" is replaced by the Orange Grink bottle that dances around the screen with each scroll. Simultaneously, the background shifts from warm blue to a pastel peach palette, complementing the bottle colors.
Going further down the page, the orange bottle recedes behind a blue wave, introducing the Bubble Gum drink. The section feels like being in a futuristic elevator. The more you scroll down, the bottle goes down with you until it fades behind six more Grink flavors.
In a nutshell, the Orange Grink section reinforces the lively and dynamic summer theme. On the other hand, the Bubble Gum Grink emphasizes the product’s contemporary side.
These dynamic and layered visual effects infuse the best web designs with an element of surprise. These effects keep users engaged, making the browsing experience lively and captivating. They bring the products to life, conveying the energetic and vibrant nature of the Grink brand.
Browse more outstanding examples of scrollable website designs.
![Orange Grink Webpage Section](https://media.designrush.com/inspiration_images/643960/conversions/Orange-Grink-Webpage-Section-(1)-desktop.jpg)
Flavor-Specific Design Sections Showcase Grink’s Diverse Product Catalog
Grink’s landing page is split into themed sections that contribute to a visually rich experience while educating visitors about the product lineup. Each section of the website is dedicated to a specific purpose:
- Main: Serves as a simple but quirky introduction to the brand name and its older products, leading viewers to learn more
- Orange: Presents new mandarin and orange mixture in a digital environment, exuding beachy summer vibes
- Bubble Gum: Showcases new Japanese Gum flavor in a futuristic, cyber-punk layout
- Grink Tastes: Let users explore other Grink tastes already shown in the intro part
Each segment embraces unique creative designs with elements matching the flavor profile.
The “Main” section uses light blue and white for the background and dark blue for the scattered letters. This chaotic at-first-sight layout helps the vibrant bottles stand out and exude excitement, emphasizing the joyful nature of all Grink products.
In the “Orange” part, the vibrant “Grink Orange” script, a rotating circle with whimsical, arched blue lettering “Follow your dreams and Grinks,” and moving illustrations of orange slices and sparkle symbols evoke a vibrant and playful summer feel.
At the end of the section, the circle background turns into a wavy pattern, enhancing the beach vibes. All these elements emphasize the drink’s refreshing and juicy taste, perfect for warm summer days.
![Bubble Gum Grink Section](https://media.designrush.com/inspiration_images/643956/conversions/Bubble_Gum_Grink_Section_345504f7f172-desktop.jpg)
In contrast, the Bubble Gum section employs a neon color scheme of white, pink, and blue. The glowing soap bubble illustrations create a playful but futuristic ambiance appealing to young audiences.
The landing page concludes with a section dedicated to Grink’s full range of drinks, where users can explore the product line and discover new flavors. Hovering over each bottle reveals a circle in the drink’s hue, indicating that clicking will lead the user to learn more about the flavor.
![Grink Website Flavor Catalog](https://media.designrush.com/inspiration_images/643957/conversions/Grink_Website_Flavor_Catalog_0ace19fb0e7e-desktop.jpg)
Grink’s Rich and Exciting Brand Personality Is Showcased Through Creative Font Styles and Excellent UI
The Grink website employs multiple typography styles, from bold and artistic to futuristic and classic.
First, the “Main” section shows a bold brand name. In the Orange section, users are struck by playful and artistic serif typography with rounded edges.
The Bubble Gum section features futuristic lettering with geometrically sharp edges showcasing the product’s name. It also embraces straightforwardness with sans-serif script.
The final section uses only sans-serif fonts, providing essential product information. These varied typographic choices highlight the richness and diversity of Grink flavors, which range from the refreshing Fanta-like taste to the sweet gum taste.
The UI design of GRINK's website boasts a rich visual narrative while maintaining cohesive branding. Bright colors, various fonts, and interactive elements are used throughout to convey the products' fun, bold flavors, and refreshing nature.
Blue unifies the contrasting styles of Orange Grink and Bubble Gum, ensuring a seamless visual experience despite their differing themes.
Additionally, this harmonized contrast ensures that the site appeals to children and young adults, emphasizing the brand's versatility and youthful energy.
Learn more about tools, trends, and best practices in UI design.
Using unconventional design techniques, engaging scrolling animations, and thoughtful color and font choices, Dviga masterfully showcases the new Grink flavors. Their approach provides a memorable user experience, forging a harmonized and exciting landing page, with everything resulting into a deserving winner of the Best Design Award.
- Industries:Food & Beverage