Lando Norris

• Agency:  Off+Brand
• Client: Lando Norris
• Category: Website Design - Personal Brand / Sports
• Location: Glasgow, United Kingdom
• Project Brief: Design a high-performance digital platform that reflects Lando Norris’ racing identity and personality, combining interactive visuals, reactive animations, and a modular content structure to showcase race results, brand partnerships, merchandise, and off-track storytelling for fans and sponsors.

Sports websites must balance performance credibility with personality, giving fans a clear window into both competition and identity. Off+Brand achieves this through bold racing iconography,high-contrast neon accents drawn from his helmet design, and a modular layout that separates “On Track” results from “Off Track” culture.

The result feels unmistakably tied to Formula 1 while still functioning as a personal brand hub for media, partnerships, and fan engagement.

DesignRush Jury weighed in on the project’s high-octane visual execution, with juror Ignacio Salas simply calling the final result, “Amazing!”

“Wild designs and bright colors depict the brand perfectly. The element of excitement is consistent and cohesive with the messaging.”

— Andrea Owsinek-Brucker