Coca-Cola has launched a new commercial that pays homage to heist films in collaboration with McDonald's.
Titled "The Perfect Pair," the near-one-minute spot stars Hamburglar, one of the fast-food giant's iconic mascots.
It starts with him rolling up to an office building in his "Burgercuda," as he plots a heist to obtain the soda drink's "Secret Formula."
Hamburglar then makes his way through the hallways and into the vault room to fulfill his burglary. However, he is stopped by a vigilant Coca-Cola Polar Bear, who then declares that the "heist is iced."
To make amends, the two swap their company's beloved offerings, with Hamburglar offering the Polar Bear a bottle of Coke, and the Bear offering him a Big Mac — a perfect pair.
The two then share a joyful high-five, closing the commercial.
Coca-Cola Collabs
The lighthearted yet ambitious crossover, which makes use of beloved characters from each franchise, marks the enduring partnership that the two brands have established over the years.
Similarly, the soda company has been widely known for collaborating with other entertainment giants to integrate its brand into pop culture, all whilst expanding its audience.
Last year, Coca-Cola teamed up with Riot Games to launch the "Cola-Cola Ultimate Zero Sugar," which comes with a QR code that lets consumers play with the "Ultimate Emote Generator" and see themselves as League of Legends emotes.
More recently, it has teamed up with Disney's Marvel to release a limited-edition set of specially designed Coca-Cola cans for Marvel fans to collect.
The "Coca-Cola x Marvel: The Heroes" campaign included 38 unique cans featuring iconic characters such as Ant-Man, Black Panther, Wolverine, and more.