Heineken is strengthening its partnership with Marvel's Deadpool & Wolverine with a campaign from CNC Agency in anticipation of the film's release.
As an extension of the short spot made with Ryan Reynolds' agency Maximum Effort, the summer campaign introduces the "Best Bubs Box", which includes special collectible Deadpool and Wolverine-themed items sure to get the fans excited for the movie.
![Heineken Silver x Deadpool & Wolverine Kit | Source: CNC Agency Heineken Silver x Deadpool & Wolverine Kit | Source: CNC Agency](https://media.designrush.com/tinymce_images/652465/conversions/HNK_SLV_DEADPOOL_KIT(2)-content.jpg)
In an epic promotional merchandise kit made by CNC, fans will find:
- Deadpool & Wolverine Official Deadpool Funko Pop
- Deadpool & Wolverine-inspired Friendship Necklace
- Deadpool-themed custom zip-up koozie
- Deadpool & Wolverine-themed fanny pack
- Heineken Silver bucket hat
- Heineken Silver water bottle
- Two pairs of socks (one themed to Deadpool and one to Wolverine)
- Two enamel pins (one themed to Deadpool and one to Wolverine)
For a chance to win the kit today through August 4, users may visit the campaign's dedicated microsite.
CNC Agency founder Ryan Glick expressed excitement in teaming up with the beer brand and the renowned entertainment franchise to create something unique for the fans:
"The 'Best Bubs Box' not only celebrates the fun and irreverence of ‘Deadpool & Wolverine’, but also offers our consumers a chance to own a piece of one of the most iconic Super Hero crossovers in movie history," Glick concluded.
Deadpool & Wolverine Enjoy Heineken Silver
Previously, Marvel Studios and Heineken released a 30-second commercial starring Ryan Reynolds and Hugh Jackman as their comic book counterparts, with Deadpool using Wolverine's "Adamantium" claws to create the world-famous beer.
Set to the tune of Bill Withers' "Just the Two of Us," the two quell their rivalry by the forest over an ice-cold can of Heineken Silver.
"One thing that Deadpool & Wolverine can agree on is that Toad is not in anyone’s top 10 mutants. But that’s not why you’re here. The other thing we agree on is that we're happy to be entering the MCU with Heineken Silver," Reynolds and Jackman wrote in a post.