Together with agency Uncommon Creative Studio, Supercell launched a new spot to promote its action mobile game Squad Busters, enlisting the help of renowned celebrities to dress as some of its franchises' most popular characters.
"To mark this launch, our team wanted to create a show-stopping moment, so it felt fitting to have Hollywood icons face off against social media stars in a fun way, showing that life is more fun when you’re with a squad," Supercell CEO Ilkka Paananen said.
The five-minute ad titled "Life's more fun when you SQUAD UP!" features Chris Hemsworth as the Barbarian King, Ken Jeong as Chicken, Christina Ricci as Witch, Will Arnett as Greg, and Auli’i Cravalho as Shelly.
It begins with Jeong waking up "Some Guy" from his sleep, only to be surprised by the five standing by the foot of his bed to make his life "more fun."
They then join the man as he goes about his day, interjecting his job interview, surrounding him as he empties his bowels, and jamming to Nickelback's "How You Remind Me" as they get stuck in traffic.
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Eventually, they bump into a squad dressed up as their characters, and engage in full-fledged combat with their counterparts — this time, played by online personalities: Dolph Lundgren as the Barbarian King, Bella Poarch as the Witch, Gabriela Moura as Shelly, Thoren Bradley as Greg, and ZHC as Chicken.
Here, Seth Phillips also known as "Dude With Sign," makes a cameo, holding up a poster that says "I'm here to appeal to a younger audience."
Later in the night, Some Guy sits on his bed as he plays Squad Busters while the five watch him enjoy the game.
"Same time tomorrow?" he asks the squad.
However, their time with the gamer has come to an end, wishing him a good night as he gets occupied with the mobile multiplayer.
Following Through Its Milestones
The mobile game development company's comedic film builds on the fast-growing success of Squad Busters, which broke records for achieving 40 million pre-registrations.
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In line with this, Paananen emphasized the game teams' dedication to creating massively high-quality games:
"We haven’t launched a new game for over five years. That’s why this moment, the launch of Squad Busters, feels so special! I want to thank the Squad team for their amazing work, which has led to the release of a new, incredibly fun game for our players worldwide."
With anticipation for the game at an all-time high, Supercell hopes Squad Busters can break records and live up to its previous titular games, such as Clash of Clans, Clash Royale, and Brawl Stars.
These mobile games have generated over $1 billion in lifetime revenue.